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In a time when so many restaurant operators are struggling
to make a profit or even to keep their doors open, it might be easy to put
thoughts of charity and community service at the back of their minds, but for
the thousands of restaurant operators in Michigan and hundreds of thousands
across the country, being a "good neighbor" and giving something back to the
community is still a priority. The Michigan Restaurant Association is proud
to announce two state winners for the fifth annual
Restaurant Neighbor Award, a national program
established by the National Restaurant Association
to honor and recognize restaurant operators who
go above and beyond in supporting their communities,
Buddy's Pizza of Farmington Hills and Mac & Ray's
of Harrison Township . These winners will now
compete for three, national grand prizes of $5,000
to their favorite charity or project and an all-expense
paid trip to the NRA Public Affairs Conference
in Washington , D.C.
"Buddy's Pizza and Mac & Ray's
are extraordinary examples of the philanthropic
spirit that is so prevalent in the Michigan restaurant
industry," said
MRA Executive Director Rob Gifford. "Restaurants
have long served as social gathering places,
as venues for community group meetings and fundraisers,
as meal-providers for the hungry, and as supporters
of youth activities, in addition to serving high
quality meals. We selected these two establishments
because of their dedication to improving their
communities and the lives of those who reside
there."
Buddy's Pizza entered the restaurant business
in 1946 and has been in the business of giving
ever since. "At Buddy's, we feel we have a social
responsibility as a corporation to be a good
community, but our giving goes beyond a call
of duty," said Buddy's owner Robert Jacobs. "The
work we do to contribute and give back to the
community is a rewarding experience, and our
involvement helps create a good working environment
for our employees and their customers."
Since 1977, Buddy's Pizza has donated more than
$1.2 million to the Capuchin Soup Kitchen of
Detroit through its "Slice For Life" benefit.
This year's benefit sold more than 5,000 tickets
and yielded more than $40,000. In addition to
raising money through ticket sales and food donations,
Buddy's has helped increase public awareness
of the soup kitchen through flyers, posters,
menu cards and media commercials that are displayed
for more than 1 million guests each year and
have provided the soup kitchen with an endless
amount of support.
"Many individuals and families first heard about
the Capuchin Soup Kitchen through the Buddy's
Pizza Day event," said Fr. Lloyd Thiel, chariperson
of development for Capuchin. "This has resulted
in new and life-long donors supporting our continuing
mission to feed the hungry. This is something
that we consider a precious and valuable bonus - leading
to a much larger contribution volume and overall
impact." "For several decades, Buddy's Pizza
has been a true friend to thousands of those
in need," Gifford said. "Buddy's Pizza has managed
to raise over $1.2 million to feed the hungry,
as well as significantly increase awareness through
the launch of a major promotional campaign to
encourage their customers to get involved and
help make a difference in their communities."
MICHIGAN
RESTAURATEUR - A publication of the
Michigan Restaurant Association. July / August
Vol. 68, No. 4

Buddy's Pizza's wildly successful "Got Pizza?
Give Dough!" campaign, introduced in November
1999, resulted in some $20,000 in contributions
to children's charities. Inspired by the "Got
Milk?" campaign, local celebrities - from
newscasters Carmen Harlan and Diane Lewis to Detroit
Lions' Scott Kowalkowski and jazz dee-jay Alexander
Zonjic -were photographed with a "Buddy's
Pizza moustache". Now, our "Sometimes..."
campaign will carry on our winning tradition of
"giving back" to the Metro Detroit community:
we've been doing that since 1946!
Want to see the gallery of celebs who've been
"moustached" for a good cause in our
"Got Pizza? Give Dough!" campaign? Click
here.
And
visit this page again soon! We'll be updating
you on the "Sometimes You Just Need Some
Buddy's campaign, and offering a very special
pizza you can order, with a percentage of profits
going to children's charities. |